{"id":5530,"date":"2026-02-16T04:29:17","date_gmt":"2026-02-16T09:29:17","guid":{"rendered":"https:\/\/pyr-design.com\/?post_type=projects&#038;p=5530"},"modified":"2026-02-16T04:29:17","modified_gmt":"2026-02-16T09:29:17","slug":"de-beers-paris-flagship","status":"publish","type":"projects","link":"https:\/\/pyr-design.com\/fr\/projects\/de-beers-paris-flagship\/","title":{"rendered":"De Beers Paris Flagship"},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","project_type":[48],"class_list":["post-5530","projects","type-projects","status-publish","hentry","project_type-retail-fr"],"acf":{"location":"Paris, France","description":"<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"92818bcc-5470-4640-8a38-fef2a89c3933\" data-testid=\"conversation-turn-9\" data-scroll-anchor=\"false\" data-turn=\"user\"><\/article>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"ad5b326b-9cd5-43a7-b363-fd0fd476a80d\" data-testid=\"conversation-turn-10\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"94005221-b04f-48f4-a5a0-e1f2d9510632\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\">\n<p data-start=\"0\" data-end=\"472\">La nouvelle boutique phare de De Beers London, situ\u00e9e rue de la Paix, apporte \u00e0 Paris l\u2019expertise in\u00e9gal\u00e9e de la Maison en mati\u00e8re de diamants ainsi que sa cr\u00e9ativit\u00e9, dans une ville synonyme d\u2019\u00e9l\u00e9gance, d\u2019art et de style intemporel. Cette nouvelle adresse marque une \u00e9volution audacieuse pour la maison de joaillerie, fond\u00e9e \u00e0 Londres et profond\u00e9ment enracin\u00e9e en Afrique du Sud. Un nouveau chapitre s\u2019ouvre ainsi au c\u0153ur du berceau historique de la Haute Joaillerie.<\/p>\n<p data-start=\"474\" data-end=\"812\" data-is-last-node=\"\" data-is-only-node=\"\">La boutique De Beers, con\u00e7ue par PYR, est un espace o\u00f9 nature et luxe se rencontrent, offrant une exp\u00e9rience boutique \u00e0 la fois intemporelle et magn\u00e9tique. 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